Ford Driving Skills for life trains 400 young drivers in three days ahead of Road Safety Week

Comunicato Stampa disponibile solo in lingua originale. 

• Ford Driving Skills for Life trained 400 young People at ExCeL #london over 18-20th November
• Training included hazard recognition, speed awareness, vehicle handling, driver distraction and simulated effects of drugs and alcohol
• The driver training, which was free of charge, took place ahead of Brake’s Road #safety Week, to help educate young drivers

BRENTWOOD, Essex, 21 November, 2016 – #ford Driving Skills for Life trains 400 young People ver three days at the #london ExCeL centre, ahead of Road #safety Week.

Worldwide research shows that car crashes are the leading cause of death among young People, and in Europe, young People are almost twice as likely to be killed on roads compared with the average person.*

Over the three days, young drivers took part in the hands-on, free practical training sessions to help develop their skills by simulating situations that they may face out on the roads. Training elements included hazard perception, speed awareness, distracted driving and vehicle handling. Young drivers were able to experience “oversteer”, and how to control a car in a skid situation and emergency braking whilst changing lane. They were also encouraged to use their mobile phones whilst steering through a cone course to highlight the dangers of driver distraction.

The training was positively received, with one participant saying; “There is nothing more informative than a physical driving course where you get to experience things that you wouldn’t normally experience unless you were actually in a dangerous situation”.

Ford Driving Skills for Life is in its fourth year in the UK, and this year’s #event saw the highest number of participants trained, so far.

Andy Barratt, Chairman and Managing director, #ford of Britain, said “Driving Skills for Life is really important for new young drivers to help improve their real-road driving experience. We are delighted that so many young drivers have come and developed key control skills, and it’s a step towards ensuring our young drivers are safer on the road.”