Kumho becomes official tyre partner of Olympique Lyonnais

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• Kumho Tyre signs two year contract
• Partnership with top clubs in European professional leagues intended to increase Kumho’s global brand awareness
• Stade des Lumières to serve as high-profile showcase for the #kumho brand

Lutterworth, July 26, 2016. Hot on the heels of its #partnership with the Tottenham Hotspur football club, #kumho has announced it will also be the official tyre partner of #olympiquelyonnais. The agreement between the French Ligue 1 team and the South Korea-based tyre manufacturer is for an initial two years, and will commence with the 2016/2017 soccer season. It was made official last week at Stade des Lumières, the team’s brand new stadium and UEFA EURO 2016 venue.

To support the objective of growing its brand in France and the rest of Europe, #kumho will have a strong presence at the club’s home matches and on its digital channels.

Jean-Michel Aulas, President of Olympique Lyonnais said: “We are excited to welcome #kumho as our new partner. #olympiquelyonnais continues to expand internationally and this contract with an established South Korean company shows Olympique Lyonnais’s ability to go beyond frontiers and take a further step in its strategy towards international exposure. #kumho Tyre provides a great opportunity for us to enhance our popularity in Asia and all over the world.”

Han-Seob Lee, President and CEO of #kumho #tire Co., Inc. added: “We are very happy to create this #partnership with #olympiquelyonnais, one of the most prestigious football clubs in Europe. The club‘s magnificent stadium will serve as great showcase for our brand. This #partnership between #olympiquelyonnais and #kumho Tyre has been made made in order to generate mutual advantages for both brands in terms of general visibility and international exposure.”

Kumho’s sponsorship strategy is to support a carefully-selected group of Europe’s most prestigious soccer clubs. In addition to the newly-announced partnerships with French Ligue 1 team #olympiquelyonnais and English Premier League contender Tottenham Hotspur, #kumho is official tyre partner of the German Bundesliga clubs Hamburger SV, Hertha BSC Berlin and FC Schalke 04, as well as a partner of the Spanish Primera División.