Press Release
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febbraio 04, 2016 - Peugeot
Peugeot signs two year sponsorship with ITV
Comunicato Stampa disponibile solo in lingua originale.
- PEUGEOT signs two year sponsorship deal with ITV Commercial
- Sponsorship will include ITV’s coverage of the RBS 6 Nations tournaments in 2016 & 2017
- New #peugeot 308 GTi by #peugeot Sport will showcase in the 2016 creative
PEUGEOT announces a two year sponsorship deal with ITV Commercial. The #partnership includes sponsorship of ITV’s coverage of the RBS 6 Nations tournaments, including all England, Ireland and Italy home matches. It covers broadcast sponsorship, highlights shows and a multi-platform activation, which includes catch up and simulcast on the ITV Hub, plus creative executions on itv.com within dedicated RBS 6 Nations pages. The deal was brokered between ITV and OMD #uk and covers the 2016 and 2017 tournaments.
The 2016 creative will showcase the new 308 GTi by #peugeot Sport which was recently launched in the #uk. The new 308 GTi is a 'hot hatch' designed with the sophisticated and enthusiastic driver in mind. Launched as a high-end performance model for the 308 range – itself winner of the prestigious 2014 ‘European Car of the Year’ - the 308 GTi has been extensively developed by the brand’s competitions department, utilising the considerable expertise of its talented engineers who place winning as a fundamental part of everything they do. One of many aspects that demonstrate this well is its 1.6-litre THP engine being the most-powerful of its size with 270hp.
ITV’s coverage will be led by Mark Pougatch who will be joined by Jonny Wilkinson, Lawrence Dallaglio and Jason Robinson – all members of England’s victorious Rugby World Cup 2003 team, along with their coach Sir Clive Woodward.
Former Ireland captain Brian O’Driscoll, ex-Wales captain Gareth Thomas, former Scotland coach Sir Ian McGeechan and England Womens World Cup winner Maggie Alphonsi will also be involved along with former England International Ugo Monye, and Marco Bortolami, who boast 11 caps for Italy.
Mark Pickles, Marketing Director at #peugeot #uk said: “The tournament coverage is a great opportunity for #peugeot to reach its target audience and to engage with them to show we have a sportier model range. To be the launch sponsor for ITV’s coverage is a real coup as we too bring a strong and competitive product line-up, a multitude of virtues and performances for the overtaking opportunities that lie ahead with customer conversions.”
Simon Daglish, ITV’s Deputy Managing Director, Commercial, said: “This is the first time ITV has shown this prestigious tournament, and our broadcast coverage #partnership with the BBC is a real boon for Rugby fans. We are delighted to be working so closely with #peugeot to activate the sponsorship on ITV.”
PEUGEOT anniversaries in 2016
- 120 years since #peugeot Automobiles business was established and produced its own engines
- 115 years since the first #peugeot Bebé was launched – it became a ‘style leader’
- 100 years since #peugeot won the Indianapolis Grand Prix for the second time (wins 1913/1916/1919)
- 80 years since the launch of the 402 (produced as a Limousine, Coupé, Cabriolet and Coach)
- 75 years since the VLV - the first production electric car
- 60 years since the launch of the 403 Cabriolet – made famous as the car of ‘Columbo’ on TV
- 50 years since #peugeot won the East African Safari rally for the second time (wins 1963/1966/1967)
- 50 years since the launch of the 204 Coupé, Cabriolet and Fourgonnette (van)
- 40 years since the 504 won the Morocco Rally and the 504 V6 Coupé won the Bandama Rally
- 35 years since #peugeot Sport was formed, combining all the skills in one Competitions Department
- 30 years since the 205 T16 won the World Rally Championship for the second time (wins in 1985/1986)
- 25 years since the launch of the compact 106
- 20 years of the Partner (commercial and passenger vehicle) – one of the UK’s best-selling LCVs
PEUGEOT
Since 1810 #peugeot has been producing durable products of excellence, since 1858 all are branded with the Lion logo – chosen to demonstrate strength, suppleness and swiftness to personify the durability of its products. As one of the earliest automotive producers, the #peugeot brand can trace its roots back to 1889 when it began producing automobiles and since then over 65 million vehicles have been produced, advancing technology with style and efficiency to enhance the customer experience. Demonstrated through its Brand signature ‘Motion & Emotion’, #peugeot is present in 160 countries, has 10,000 franchised Dealerships and is recognised the world over for the quality and design excellence of its products.
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