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november 02, 2017 - Nissan

Nissan pays tribute to the late King Bhumibol Adulyadej in Thailand

Thailand's late King Bhumibol Adulyadej dedicated his life to improving the lives of the Thai people and providing them with sustainable life during his 70-year long reign. To honor his legacy, Nissan Motor Thailand proudly launches “Khaē  Jai Kor  Phīengpor  Tām  Pho  Tee  Porphīeng.
The project will provide media with powerful experiences as they journey across the country to visit various projects based on the late King Bhumibol Adulyadej's philosophies and teachings. Media will experience activities that show how the king's philosophies have been brought to life to ensure his teachings are preserved and passed on to future generations. Nissan is partnering with Shell Company of Thailand Ltd. and Mentagram Co., Ltd. (GoPro) on this initiative, which will run nationwide from November 1 until next year.
Nissan Motor Thailand has identified highly qualified individuals throughout the Kingdom for its "Khaē Jai Kor Phīengpor Tām Pho Tee Porphīeng" project whose work and daily life exemplify the late King Bhumibol Adulyadej's teachings.
"I am honored to take part in this initiative to organize the ' Khaē Jai Kor Phīengpor Tām Pho Tee Porphīeng' project to remember Thailand's beloved monarch, the late King Bhumibol Adulyadej," said Antoine Barthes, president, Nissan Motor (Thailand) Co., Ltd. "Nissan is a long-established company in Thailand, and we have always admired and viewed the late King Bhumibol Adulyadej as a role model. We have tried to follow in his footsteps by doing our small part to help ensure sustainability across the country, and this project helps ensure that that the late King's teachings are retained and shared to the ongoing benefit of the country."

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