Press release
16KB
july 18, 2017 - Chrysler
Chrysler Brand Announces Sponsorship and Support of 'Sesame Street'
Partnership to Include Digital and Television Sponsorship and Online Video Series, Launching on Monday, July 17, Across #chrysler Brand’s Digital and Social ChannelsJuly 17, 2017 , Auburn Hills, Mich. - #chrysler today announced that it is now a proud #sponsor and supporter of "Sesame Street," a commitment that includes supporting the show on PBS and new original content on Chrysler’s digital platforms.
"'Sesame Street' has a powerful connection with families and this partnership allows the #chrysler brand to support their work around the world," said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, #chrysler and FIAT, FCA – North America. "As a trusted family brand, we were looking for a like-minded partner who possessed a thoughtful and engaging approach. With our all-new Chrysler Pacifica minivan, we wanted to help educate parents about its unprecedented 115 safety, security and technology innovations – and who better than 'Sesame Street,' which has been reaching and educating families for almost 50 years."
“Partnering with #chrysler will help us extend our reach in new and creative ways, and support Sesame Workshop's nonprofit mission to help kids grow smarter, stronger and kinder," said Steve Youngwood, Chief Operating Officer of Sesame Workshop. “We’re thrilled to work with a brand that stands for a deep commitment to families and children.”
In addition to sponsoring the show on PBS, #chrysler is creating a multimedia campaign that will pair Sesame characters and the #chrysler #pacifica and Chrysler Pacifica Hybrid in 10 co-branded videos for parents that will launch on Monday, July 17 across the brand’s digital and social channels, including Facebook, Twitter and Instagram. The first four videos, which can be viewed now on Chrysler’s YouTube channel, take viewers on an unexpected ride as the Muppets play “Listen, Drive, Surprise!,” a new game show hosted by Guy Smiley.
"'Sesame Street' has a powerful connection with families and this partnership allows the #chrysler brand to support their work around the world," said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, #chrysler and FIAT, FCA – North America. "As a trusted family brand, we were looking for a like-minded partner who possessed a thoughtful and engaging approach. With our all-new Chrysler Pacifica minivan, we wanted to help educate parents about its unprecedented 115 safety, security and technology innovations – and who better than 'Sesame Street,' which has been reaching and educating families for almost 50 years."
“Partnering with #chrysler will help us extend our reach in new and creative ways, and support Sesame Workshop's nonprofit mission to help kids grow smarter, stronger and kinder," said Steve Youngwood, Chief Operating Officer of Sesame Workshop. “We’re thrilled to work with a brand that stands for a deep commitment to families and children.”
In addition to sponsoring the show on PBS, #chrysler is creating a multimedia campaign that will pair Sesame characters and the #chrysler #pacifica and Chrysler Pacifica Hybrid in 10 co-branded videos for parents that will launch on Monday, July 17 across the brand’s digital and social channels, including Facebook, Twitter and Instagram. The first four videos, which can be viewed now on Chrysler’s YouTube channel, take viewers on an unexpected ride as the Muppets play “Listen, Drive, Surprise!,” a new game show hosted by Guy Smiley.
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