American #honda Motor Co., Inc. today reported July sales of 152,799 #honda and #acura vehicles, a 4.4 percent gain over last July and a new July record. Total American #honda truck sales set a new all-time monthly record of 77,740 sales to jump 10.1 percent. The #honda Division set a new July total vehicle sales record, rising 5.9 percent on sales of 139,125, while #honda trucks set an all-time monthly record with a 12.2 percent increase on sales of 68,518 vehicles. #honda car sales were up 0.4 percent for the month, netting 70,607 sales. The #acura Division, though gaining momentum with the launch of key new models, posted July sales of 13,674, a decrease of 8.3 percent versus last year.
Honda
With strong retail customer demand driving Honda's record U.S. production in the first half of 2016, #honda sales posted another record in July with continued strong demand for both cars and trucks. CR-V shattered its all-time sales record while the new Ridgeline pickup had a strong first full month of sales even as production continues to ramp up. Pilot and HR-V also were up as #honda trucks set a new all-time sales mark for the month. The new Civic continued its remarkable run with another record month in July.
"The strong cadence of new #honda products we continue to bring to market has created extraordinary retail demand that is unprecedented in our history," said Jeff Conrad, senior vice president and general manager of the #honda Division. "With the Civic Hatchback on the way along with our step-by-step effort to fortify our truck business, we will continue to grow our sales through individual car buyers."
Acura
The #acura brand's renewed commitment to Precision Crafted Performance continues to take shape in dealer showrooms with the first deliveries of the all-new #acura NSX and the refreshed 2017 #acura MDX – the first model to reflect the new design direction that debuted with the #acura Precision Concept. On the market just five weeks, the newly-refreshed 2017 MDX posted strong sales of 4,902 units in July despite inventory issues related to the ramp-up of production. The NSX has brought high energy and excitement to #acura showrooms as the world's first customers of NSX begin to take delivery of the only supercar made in America.
"The first deliveries of the all-new #acura NSX are electrifying #acura showrooms and generating tremendous excitement for all #acura customers," said John Mendel, executive vice president of American #honda. "Showcasing the #acura brand's new design direction, the 2017 MDX is the next step in our commitment to deliver on Precision Crafted Performance."
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