Nissan signs three year Sky Sports FA Premier League partnership

• Three year sponsorship will kick off Sky Sports’ biggest ever season from 13th August
• Nissan will be the exclusive weekend sponsor of Sky Sports’ #premierleague action
• Partnership is another example of Nissan’s ever increasing involvement in global football

Car manufacturer #nissan has agreed a three year #partnership to sponsor Sky Sports’ FA #premierleague (FAPL) coverage, starting with its biggest ever season from 13 August.

As part of the agreement #nissan will become the exclusive weekend sponsor for all of Sky Sports’ #premierleague action.

In addition to live TV, #nissan will be the sole sponsor of all the #premierleague previews, reviews, editorial articles, stats, facts and figures on Sky Sports.com.  In 2015, online video views increased by approximately 175% as Sky Sports continued to innovate across a changing world of sports consumption.

The #partnership is another example of Nissan’s ever increasing involvement in football and #sport, which also includes their global sponsorship of the UEFA Champions League. As part of their promise to offer ‘innovation that excites’ #nissan is able to bring excitement to thousands of football fans around the world via exclusive assets such as Goal of the Week and the chance to be a Centre Circle Carrier during UEFA Champions League matches.

Nissan is also the global automotive partner of City Football Group, an organisation including #nissan majority owned Yokohama F. Marinos alongside Manchester City FC, Manchester City Women’s FC, New York City FC, and Melbourne City FC.

Speaking about Nissan’s latest football partnership Jean-Pierre Diernaz, Vice President for Marketing at #nissan Europe commented: “Innovation and excitement are at the heart of what we do at #nissan, and as we saw last season the unexpected nature of the #premierleague makes it one of the most exciting football leagues not only in Europe but across the world. This coming FA #premierleague season is sure to be one of the most hotly anticipated in years for football fans globally. With 126 live #premierleague matches, Sky Sports offers customers more of the biggest, most exciting games than any other provider. It’s just one of the reasons why this #partnership is such a perfect match for #nissan and the ideal way to continue our commitment to exciting customers through football”. 

Nissan’s #partnership begins with the new #premierleague season in August 2016, and runs to July 2019.

John Litster, MD, Sky Media said: “The Premier League’s 25-year relationship with Sky Sports has helped to create the world’s most popular domestic league. Sky Sports is highly complementary with #nissan, and we look forward to a truly great #partnership.”

-ENDS-

NOTES TO EDITORS

About #nissan in Sport

The Sky Sports #partnership is another example of Nissan’s dedication and growth in global sports which also includes the UEFA Champions League, International Cricket Council (ICC), #nissan Brazil’s proud sponsorship of the Rio 2016 Olympic and Paralympic Games, Team Brazil and Brazil Paralympic Delegation, official sponsorship of the Colombia and Mexico Olympic Teams in their respective regions, Team GB and Paralympics GB in the #uk, Orange Africa Cup of Nations 2013 and 2015, NCAA Football, Canadian Football League, corporate partner for Heisman Trust/Heisman Trophy and the official global automotive partner of City Football Group. In addition, #nissan has a number of sporting ambassadors including footballers Andrés Iniesta, Thiago Silva, Yaya Touré and Max Meyer.

About #nissan in Europe

Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 17,000 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year #nissan plants in the #uk, Spain and Russia produced more than 635,000 vehicles including award-winning crossovers, commercial vehicles and the #nissan LEAF, the world’s most popular electric vehicle. Pursuing a goal of zero emissions and zero fatalities on the road, #nissan recently announced its Intelligent Mobility vision. Designed to guide Nissan’s product and technology pipeline, this 360 degree approach to the future of mobility will anchor critical company decisions around how cars are powered, how cars are driven, and how cars integrate into society. #nissan is positioned to become the most desirable Asian brand in Europe.

About Sky Media

Sky Media is the advertising sales arm of Sky, offering an exciting array of opportunities on TV, online and on the go. Sky Media represents all Sky's channels and sites, and also sells advertising on behalf of a range of broadcasters including Viacom, Discovery Networks, FOX International Channels, NBC Universal, A+E Networks and Sony Pictures Television Networks. Sky Media’s portfolio of channels reaches 50 million people on average in the #uk every week.  Sky Media has offices in London, Manchester and Dublin.  For a full list of channels and opportunities please visit skymedia.co.uk and follow us on @SkyMediaUK.