Press release
67KB
january 28, 2016 - Macys
Macy’s inspires and ignites action this February in support of Go Red for Women
Macy’s will inspire women and ignite action once again this February as
the national founding sponsor of the American Heart Association’s Go Red For Women®. In honor of American
Heart Month, Macy’s will offer limited-edition merchandise, promotions and in-store events to benefit Go Red For
Women throughout February. Together with its associates and customers, #macys has helped to raise more than
$55 million to support Go Red For Women since 2004. This contribution has funded vital research and education
efforts credited with saving 285 lives every day.
Heart disease is not just a man’s disease; in fact, 90 percent of women have at least one risk factor for
cardiovascular diseases which cause one in three deaths among women each year. Macy’s encourages
customers to support this fight against heart disease and stroke by participating in the Go Red with Macy’s event
from Wednesday, Feb. 3 to Monday, Feb. 8. Customers who wear red or purchase the official Red Dress pin for
$3 will receive an extra 25 percent on most purchases storewide, or 15 percent off fine and #fashion jewelry, sale
and clearance watches, and select home items. Exclusions and restrictions apply. One hundred percent of the
Red Dress pin sales benefit Go Red For Women.
In celebration of National Wear Red Day on Feb. 5, Macy’s is offering customers three limited-edition red dresses
throughout February by Kensie ($99.00), Thalia ($89.50) and Calvin Klein ($134.00) with 10 percent of the
purchase price benefitting Go Red For Women. The dresses will be available in store and on #macys.com/GoRed.
To stay heart-healthy in style this February, Macy’s is also offering exclusive Ideology active wear in support of
Go Red For Women. The collection includes select sports bras, socks, tank tops, graphic t-shirts and crop pants
with 10 percent of the purchase price benefiting Go Red For Women.
"As the founding national partner, Macy’s has been a proud supporter of Go Red For Women for more than a
decade,” said Martine Reardon, Macy’s chief marketing officer. “Through the movement, the color ‘red’ and ‘the
red dress’ have become linked with the ability all women have to improve their heart health and live stronger,
longer lives. We thank our associates and customers who take such an active role in our efforts to help the millions of women in the United States affected by cardiovascular diseases, and look forward to their support
again this year as we offer many ways to give back to the cause through our promotions, events and
merchandise.”
“The American Heart Association is thankful for Macy’s continued support of Go Red For Women and the great
work they have done to raise awareness of heart disease in women,” said Al Royse, American Heart Association
chairman of the national board of directors. “An estimated 44 million women in the U.S. are affected by
cardiovascular diseases, and a surprising 80 percent of cardiac and stroke events may be prevented by taking the
right steps, like scheduling a Well-Woman Visit to fully understand the risks for heart disease. Macy’s helps fund
life-saving research and education that no doubt impacts many lives.”
In addition to the Go Red with Macy’s event and merchandise benefiting the cause, Macy’s will host additional
events offering even more chances to support Go Red For Women:
Macy’s is the presenting sponsor of the American Heart Association’s® Go Red For Women® Red Dress
Collection™, kicking off New York #fashion Week since 2003, in support of women’s heart health. The Red Dress
Collection will be unveiled on Thursday, Feb. 11 at 8 p.m. at Moynihan Station in New York City. This year’s
runway show will feature inspiring and powerful women who will walk the runway to showcase emerging and
established designers, including “Full House” actress Candace Cameron Bure, model and Miss USA 2012 Olivia
Culpo, “The Nanny” actress Fran Drescher, transgender model and social media personality Gigi Gorgeous,
“TODAY Show” anchor Tamron Hall, “The Brady Bunch” actress Florence Henderson, producer Marilu Henner,
“Access Hollywood” co-host Kit Hoover, “Empire” actress Ta’Rhonda Jones, “Top Chef” judge Gail Simmons and
“Wheel of Fortune’s” Vanna White. Three of the red dresses featured on the runway and worn by Ta’Rhonda
Jones, Kit Hoover and Vanna White will be designed by three emerging designers in #fashion Incubator programs,
which are housed at Macy’s locations and develop the next generation of #fashion trendsetters. The fashion
incubator designers featured are Conrad Booker from Philadelphia, Kajan “Cake” Carlos from San Francisco and
Grace Lee-Lim from Chicago. Viewers can also watch a livestream of the event at #macys.com/gored.
Macy’s is hosting Go Red Total Makeover events with the American Heart Association at select Macy’s stores
around the country on Saturday, Feb. 6. Guests will receive an event passport and visit stations throughout the
store, meet experts and learn about making smart choices for heart health including physical activity and nutrition.
Once guests visit all stations and complete their event passport, they will be entered to win a $250 Macy’s gift
card. The event locations include: Chicago; Houston; Las Vegas; Pittsburgh; Portland, ME; Portland, OR;
Sacramento and Winston-Salem.
Go Red For Women Luncheons will take place in 182 cities across the country, raising much needed funds for the
cause. Luncheon guests will receive a $10 Macy’s gift card, and guests of select luncheons will be eligible to win
a $250 Macy’s gift card. At select luncheons, Estee Lauder will host touch up stations featuring a bounce-back for
a free lipstick to keep guests looking their best.
For more information about Macy’s programs to support Go Red For Women, visit #macys.com/GoRed.
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