Press Release
4KB
december 14, 2015 - Dodge
Specially Wrapped Dodge and Viper Vehicles Patrol L.A. Streets This Weekend in Celebration of Upcoming "Star Wars: The Force Awakens"
- Fans can get their pictures taken with First Order Stormtrooper-themed white Dodge Charger SRT Hellcat and Dodge Challenger SRT Hellcat, plus Kylo Ren-inspired black Dodge Viper ACR
- Vehicles patrol Los Angeles-area streets Friday, Dec. 11 – Monday, Dec. 14
- Track vehicle locations in real time on Twitter using hashtags Dodge and TheForceAwakens
- Dodge social media activation part of FCA US partnership with Disney and Lucasfilm to co-promote "Star Wars: The Force Awakens" opening in theaters December 18
December 11, 2015 , Los Angeles - The weekend before "Star Wars: The Force Awakens" opens in theaters worldwide, Dodge is taking to the streets of greater Los Angeles with a team of specially wrapped Dodge vehicles to give fans the opportunity to take photos and videos with them.
A pair of First Order Stormtrooper-themed white 707-horsepower Dodge Charger SRT Hellcat and Dodge Challenger SRT Hellcat vehicles will travel around the greater L.A. area, Friday, Dec. 11 – Monday, Dec. 14, along with an intimidating Kylo Ren-inspired wrapped black Dodge Viper ACR.
Star Wars and Dodge fans can track vehicle locations in real time on Twitter, using the hashtags Dodge and TheForceAwakens, and see the brand’s daily fan favorites on the Dodge Facebook and Instagram pages.
Dodge is launching the weekend promotion in celebration of the upcoming release of "Star Wars: The Force Awakens," in theaters worldwide December 18.
Lucasfilm first announced in August that it was collaborating with FCA US and six other global brands to promote "Star Wars: The Force Awakens." In November, the FIAT brand displayed a custom-painted Fiat 500e Stormtrooper, inspired by the armor of the First Order Legion, at the L.A. Auto Show.
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