Press release
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november 20, 2015 - Montegrappa
Montegrappa: The Armenian EREBOUNI collection – "Rebirth Towards Eternity"
Montegrappa in collaboration with The Armenian Football Association, hosted an afternoon dedicated to the children of various charities of Armenia in the presence of Henrikh Mkhitaryan the Armenian footballing hero who plays as a midfielder for the German club Borussia Dortmund and the Armenia National Team.
The afternoon of 2nd September, 2015 turned into a memorable occasion at the Armenian Football Academy, when Henrikh took time out of his busy schedule to spend some quality time with about 30 children who were brought in from different humanitarian centers in Yerevan. Henrikh handed out signed footballs to all the children.
Henrikh Mkhitaryan is a national hero and a huge inspiration for the Armenians all over the world. He was gifted a #limitededition Erebouni Hokevor silver pen by #montegrappa as a token of gratitude not only for making all Armenians proud (through his achievements as a successful international footballer), but for also being an inspiration for the younger generation. #montegrappa donated another pen from the same collection for a #charity auction. The pen, along with football jerseys signed by Henrikh Mkhitaryan will be auctioned, with proceeds going towards a #charity for the development of the children in Armenia.
Some prominent personalities such as Mr. Ruben Hayrapetyan, the President of the Armenian Football Association, Mr. Armen Minasyan the Vice-President, Mr. Dikran Tchablakian, Mr. Krikor Jabourian, and Mr. Haytham Nasr, Marketing and Operations Director of #montegrappa Middle East marked their presence to share the happiness of these children.
Mr. Haytham Nasr said 'The Erebouni pen is a fitting tribute to Armenia and through this event, we hope to inspire the young generation of Armenia who are the future faces of the country. We also hope to reach out to the Armenian community across the globe as these pens have certain emotional values attached to them – emotions that connect and bind all Armenians together.'
The concept for these writing instruments came from two prominent members of the Armenian community in the UAE: Dikran Tchablakian and Krikor Jabourian. They developed the idea before approaching #montegrappa. The artist Koko Garabet Sakayan contributed to the design of the pen, which is set with symbols of Armenian culture such as the pomegranate, which symbolizes life, the "Wheel of Eternity" for continuity, the dove and a single teardrop on the signature clip, representing grief.
The pens are aptly called 'Armenian Pens', and the collection is called "EREBOUNI", under the slogan "Rebirth Towards Eternity". "EREBOUNI" is the ancient name of Yerevan, the capital city of Armenia. The pens are developed in three versions namely Hokevor, Haverj and Kragan. The Hokevor edition is exclusively limited to 100 pieces and the Haverj comes in a limitation of 1,915 pieces, while Kragan is a regular collection, but a limited period production.
Mr. Tchablakian, said 'The project Erebouni is a labour of love, born out of our reverence for Armenia; a look at the future in hope and joy for the growth and progress of the country.'
To know more about the Armenian pens, please visit www.armenianpen.com
002
495x340, 61KB
100
800x800, 154KB
bird
500x500, 52KB
church
800x800, 158KB
fruit
500x500, 89KB
mountain
500x500, 53KB
pentip
800x800, 122KB
tear
500x500, 100KB
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